John Gruber’s Daring Fireball is my favorite Apple blog.  He provides excellent links and short commentary multiple times a day, with an occasional thoughtful longer piece.  Today, he dissects a piece of drivel about Apple which is masquerading as journalism as the cover story in the December issue of Fast Company.  If you read Gruber’s piece closely, I think it shines a clear light on the story lines the media is constantly parroting with regards to Apple.

Moreover, Gruber’s piece could be viewed as a broader commentary on the way our media treats every story.  It’s all about fitting each story into a narrative that has be collectively constructed over a period of months or years — with no regard for truth.